Knowledge and Management of Creativity

Question: Discuss about the Knowledge and Management of Creativity. Answer: Introduction: Any organization fails to sustain itself in the long-run unless it is backed by some powerfully innovative idea. It is innovation that helps any company in product differentiation and assists in gaining a competitive edge over the rival organizations. The same fact holds truth for the company named Remee that founded in the year of 1971 has witnessed unprecedented success all over the world, through the production of wires and cable products (Liu 2016). However, the latest innovative product introduced by the company is a dreaming sleeping mask that helps an individual control his dreams. It is important to note that while thousands of sleeping masks have dominated the market since earlier times, the dreaming mask is one of a kind that employs the use of outstanding technology which helps the dreamer control his dreams, while also feeling that he is dreaming. The battery lights and sensors also help one to remember the dream once he wakes up. The most innovative aspect of the mask is that with the help of technical tracks, the mask releases gentle beaming lights on the eyes of the dreamer, so that his brain can instantly detect that the person is dreaming (Gackenbach and Bosveld 2014). It is needless to say that the innovation in the product was much needed for Remee, as gradually the company was encountering tough competition from some of its rival organizations, and hence it had to employ his technology in a new field, Sleeping mask was not ever being produced by Remee, but the company thought of launching a product that could help it sustain itself by giving a competition to any other ordinary sleeping mask (Stumbrys and Erlacher 2014). The point that it highlighted is it is not enough to sleep, but also to live the dream, given the old obsession of humans towards dreams. The major strength of the product is that it is a scientifically advanced, highly innovative product that enables the dreamer to perceive and remember every bit of dream, and thus enjoy it. The second strength is that despite the presence of light buttons and Neutron tracks, the sleeper does not need to compromise with the comfort, and even if a sleeper is sleeping flat on his face he would not be able to perceive its presence (Rochegude 2015). It weighs lesser than a quarter ounce. As far as the first weakness is concerned, the product is very pricey, and cannot be afforded by all. The next weakness is that the product usage needs a lot of practice, and the application of techniques and merely wearing the device does not help to dream (Leonard et al. 2014). Meanwhile, it is also important to have a look at the opportunities of the product. First of all, the sleeping masks have been in great demand, especially among the working professionals, who needed a sound sleep and a peaceful mind to work harder each day. However, the new lucid dreaming mask will help him control his dreams, and consequently even if he is dreaming something horrible, he would be able to retain his calm of mind and change the dream if needed. Besides, men have always been obsessed with what a dream world is all about, and having a control on the same, would be something that can excite any user. Besides, huge media exposure can help in creating a craze for the product among the youngsters, who would love the idea of experiencing the product at least once, and would buy it impulsively. It is also very comfortable and comparatively affordable than other dreaming masks. However, threats and limitations are there as well. The product cannot be expected to be highly popu lar among the mainstream audience, given that the consumers need to be highly tech-savvy to comprehend how it accurately works, and once the craze disappears, people would stop buying it. Again, the product is quite expensive, and thus those consumers looking for a sound sleep, might not fantasize about having a perfect dreams, and might end up settling with ordinary sleeping masks, It is a fancy product, and hence its target market would also be limited, implying less profitability. In order to combat with the challenge of having a limited consumer base, Remee has already adopted an aggressive marketing strategy, whereby it is attracting consumers, especially, the younger ones, enthusiastic about exploring the dream world. Considering the children obsession with dreams, the company has also launched a couple of marketing campaigns in different schools as well. On social media platforms like Facebook, the company has announced an offer whereby the top 300 users sharing posts with hashtags like #RemeeLucidDreamer would receive a flat discount of 70% on the dreaming mass products. Reference List: Gackenbach, J. and Bosveld, J., 2014.Control Your Dreams: How Lucid Dreaming Can Help You Uncover Your Hidden Fears Explore the Frontiers of Human Consciousness. Open Road Media. Leonard, D.O.R.O.T.H.Y. and Barton, M., 2014. Knowledge and the Management of Creativity and Innovation.The Oxford Handbook of Innovation Management, pp.121-138. Liu, C.Z., 2016. Making Inception a Reality: Lucid Dreaming in Science Fiction and Technology.Intersect: The Stanford Journal of Science, Technology and Society,9(2). Rochegude, J.A., 2015. Interactive Dreams. Stumbrys, T. and Erlacher, D., 2014. The science of lucid dream induction.Lucid Dreaming: New Perspectives on Consciousness in Sleep, pp.77-102.